21 August, 2015

TapHeaven’s Promise: True Automation For Mobile Advertisers

TapHeaven, Truly Automated Adds
Feel something similar about TapHeaven ?. Ceo and Co-founder of TapHeaven Chris Hoyt  said his product  performs automatic ad-buying.
Well, whats so new about TapHeaven that differentiates it from other ad startup that brag about its technology. Well, it says that its delivering massive results with its first dozen pilot partners, a lot of them.
Further as he spoke he made us aware of the information that some of those advertisers have switched to use TapHeaven as their main ad-buying software, leaving their other demand-side platforms behind.
“The technology out there was very weak”. He told. “There’s so much wasted ad spend through the human-based processes that are rampant in our industry.”
TapHeaven has been backed by startup studio ventureLab and has officially taken the decision of launching its Sonar Intelligence product in the market today.
A lack of prior experience in advertising didn’t stop Hoyt and his co-founders Jermy Jones and Brian Krebs from making a serious ad-tech company but Hoyt mentioned Krebs’ background in enterprise technology, and he added that they developed TapHeaven by working in-close with one of the major companies in mobile gaming industry.( Krebs resisted from disclosing the name of that company or of TapHeaven’s other advertisers.)
 “Having that customer guide you — they’re using our competitors, they know what the weaknesses are and they know what the technology is capable of,” he said.
He was filled with big requests to directly connect the advertiser’s performance data to TapHeaven’s algorithims, so basically the ad-buying is getting guided by keeping in prespective the accuracy of a customer’s value. In a more wide prespective Hoyt said TapHeaven isn’t just “a black box” for advertisers, instead it gives them the opportunity to add their own guidelines to the process.
“What we’ve built is the first self-service DSP with fully controllable automation,” he said, "The customer can actually take their marketing rules and processes, their KPIs, and build that through a sophisticated trigger system that automates their entire workflow but leaves them in full control.”
And while TapHeaven’s platform was built to meet the needs of a gaming advertiser, Hoyt argued that it should appeal to brand advertisers too, particularly because “everyone is going to become a performance marketer at some point.”


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